{"product_id":"virex-prime-bed","title":"Virex Prime Bed – Modern High Bed Frame","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eVirex Prime Bed\u003c\/span\u003e\u003cspan\u003e is a beautifully crafted \u003c\/span\u003e\u003cspan\u003eluxury upholstered bed\u003c\/span\u003e\u003cspan\u003e designed to bring elegance, comfort, and contemporary style into your bedroom. Featuring a striking multi-line upholstered headboard, premium fabric finishes, and a robust internal frame, this \u003c\/span\u003e\u003cspan\u003epremium bed frame\u003c\/span\u003e\u003cspan\u003e creates a sophisticated focal point for any \u003c\/span\u003e\u003cspan\u003emodern bedroom\u003c\/span\u003e\u003cspan\u003e. Handmade in the UK using carefully selected materials, it combines timeless craftsmanship with lasting durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for both style and practicality, the \u003c\/span\u003e\u003cspan\u003eVirex Prime Bed Frame\u003c\/span\u003e\u003cspan\u003e is available with or without \u003c\/span\u003e\u003cspan\u003egas lift ottoman storage\u003c\/span\u003e\u003cspan\u003e, allowing you to maximise your bedroom space without compromising on design. Whether you're furnishing a \u003c\/span\u003e\u003cspan\u003emaster bedroom\u003c\/span\u003e\u003cspan\u003e, guest room, or creating a \u003c\/span\u003e\u003cspan\u003eluxury bedroom furniture\u003c\/span\u003e\u003cspan\u003e collection, this \u003c\/span\u003e\u003cspan\u003edesigner bed\u003c\/span\u003e\u003cspan\u003e delivers exceptional comfort, reliable support, and refined aesthetics for everyday living.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eKey Features \u0026amp; Customised Options\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLuxury upholstered bed\u003c\/span\u003e\u003cspan\u003e with an elegant multi-line headboard for a stylish \u003c\/span\u003e\u003cspan\u003econtemporary bedroom\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eExpertly handcrafted in the UK using a \u003c\/span\u003e\u003cspan\u003esolid wooden frame\u003c\/span\u003e\u003cspan\u003e for outstanding strength and long-lasting durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eUpholstered in a choice of \u003c\/span\u003e\u003cspan\u003ePlush Velvet\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eNaples Fabric\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eChenille\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eBouclé\u003c\/span\u003e\u003cspan\u003e, and other \u003c\/span\u003e\u003cspan\u003epremium upholstery\u003c\/span\u003e\u003cspan\u003e fabrics.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvailable with a standard platform base or optional \u003c\/span\u003e\u003cspan\u003egas lift ottoman storage\u003c\/span\u003e\u003cspan\u003e for practical \u003c\/span\u003e\u003cspan\u003eunder-bed storage\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFully customisable headboard heights to complement different room sizes and \u003c\/span\u003e\u003cspan\u003einterior design\u003c\/span\u003e\u003cspan\u003e styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eStrong \u003c\/span\u003e\u003cspan\u003ewooden slatted base\u003c\/span\u003e\u003cspan\u003e provides excellent mattress support, improved airflow, and enhanced sleeping comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvailable in \u003c\/span\u003e\u003cspan\u003eSingle\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eSmall Double\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eDouble\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eKing Size\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eSuper King\u003c\/span\u003e\u003cspan\u003e to suit every home.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eA perfect combination of \u003c\/span\u003e\u003cspan\u003emodern bed frame\u003c\/span\u003e\u003cspan\u003e styling, \u003c\/span\u003e\u003cspan\u003epremium craftsmanship\u003c\/span\u003e\u003cspan\u003e, and everyday functionality.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy Choose the Virex Prime Bed?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eVirex Prime Bed\u003c\/span\u003e\u003cspan\u003e is more than just a place to sleep, it's a statement piece that transforms your bedroom. Its elegant upholstered finish, clean architectural lines, and premium detailing create a sophisticated look that complements both classic and modern interiors. Designed for homeowners who appreciate quality, this \u003c\/span\u003e\u003cspan\u003efabric bed frame\u003c\/span\u003e\u003cspan\u003e blends luxurious comfort with practical features, making it an excellent choice for everyday living.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith optional \u003c\/span\u003e\u003cspan\u003eottoman storage\u003c\/span\u003e\u003cspan\u003e, premium upholstery options, and a durable hardwood construction, this \u003c\/span\u003e\u003cspan\u003ebespoke bed\u003c\/span\u003e\u003cspan\u003e offers the perfect balance of beauty, functionality, and long-term performance. Whether you're refreshing your bedroom or completing a new interior project, the Virex Prime Bed delivers exceptional quality that stands the test of time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003ePremium Construction \u0026amp; Comfort\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery \u003c\/span\u003e\u003cspan\u003eVirex Prime Bed Frame\u003c\/span\u003e\u003cspan\u003e is carefully built using a reinforced \u003c\/span\u003e\u003cspan\u003ehardwood frame\u003c\/span\u003e\u003cspan\u003e and expertly upholstered to ensure outstanding durability and support. The generously padded headboard offers a comfortable backrest for reading or relaxing, while the sturdy \u003c\/span\u003e\u003cspan\u003eslatted base\u003c\/span\u003e\u003cspan\u003e helps extend mattress life by providing consistent support and ventilation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe luxurious fabric finish and precision craftsmanship create a \u003c\/span\u003e\u003cspan\u003estatement bed\u003c\/span\u003e\u003cspan\u003e that enhances the character of your bedroom while offering superior comfort night after night.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eCare Guide\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTo keep your \u003c\/span\u003e\u003cspan\u003eupholstered bed frame\u003c\/span\u003e\u003cspan\u003e looking its best:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVacuum the upholstery regularly using a soft brush attachment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eClean accidental spills immediately using a clean, dry cloth.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid harsh chemicals, abrasive cleaners, or excessive moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eKeep the bed away from prolonged direct sunlight to preserve the fabric colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate your mattress periodically to promote even wear and lasting comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eDimensions\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur standard headboard height is \u003c\/span\u003e\u003cspan\u003e48 inches (122 cm)\u003c\/span\u003e\u003cspan\u003e, with multiple custom height options available to suit different ceiling heights and bedroom styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv dir=\"ltr\" align=\"left\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"125\"\u003e\n\u003ccol width=\"99\"\u003e\n\u003ccol width=\"93\"\u003e\n\u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBed Size\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLength (cm)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWidth (cm)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSingle 3ft\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e203\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e100\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSmall Double 4ft\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e203\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e131\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDouble 4ft6\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e203\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e145\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKing Size 5ft\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e208\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e161\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuper King 6ft\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e208\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e191\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBase Height\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNon-storage Bed: \u003c\/span\u003e\u003cspan\u003e25.5 cm (10\")\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eGas Lift Ottoman Bed: \u003c\/span\u003e\u003cspan\u003e30.5 cm (12\")\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease allow a manufacturing tolerance of approximately ±2.5 cm.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE BED BOSS","offers":[{"title":"Single 3ft","offer_id":53628044837194,"sku":null,"price":349.0,"currency_code":"GBP","in_stock":true},{"title":"Small Double 4ft","offer_id":53628044869962,"sku":null,"price":399.0,"currency_code":"GBP","in_stock":true},{"title":"Double 4ft6","offer_id":53628044902730,"sku":null,"price":449.0,"currency_code":"GBP","in_stock":true},{"title":"Kingsize 5ft","offer_id":53628044935498,"sku":null,"price":519.0,"currency_code":"GBP","in_stock":true},{"title":"Superking 6ft","offer_id":53628044968266,"sku":null,"price":579.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9547\/2714\/files\/edit4A.jpg?v=1775060147","url":"https:\/\/thebedboss.co.uk\/products\/virex-prime-bed","provider":"THE BED BOSS","version":"1.0","type":"link"}